How do you measure your website performance? Do you often rely on a web designer to see what is working or not? If you are unfamiliar with how a website is growing and what you need to do next, you are making one big mistake.
While web designers are professional experts who design an industry-specific website design in Melbourne, finding a web designer who can explain the user experience metrics clearly is crucial too. Knowing whether your website meets the standard criteria ultimately defines your website success, which is why this blog will guide you through.
5 Metrics that Your Web Designer Should Tell You
Here are five most important user experience metrics that tell if a website design is really helping your visitors to use and find the information.
1. Task Success Rate (Completion Rate)
Task success rate is the percentage of users who complete a specific task on a webpage or a website successfully. These rates can be different on many web pages of a website depending on the steps involved to complete the final action.
If you are setting up an ecommerce website design in Melbourne, for instance, tasks on a single page can be placing items on a cart and on the next page it may continue to complete the delivery details.
Why Does it Matters?
This metric directly indicates how user-friendly the design is. Your web designer should also tell all the details even if the website has a poor task success rate ratio.
2. Bounce Rate
Bounce rate is the percentage of users who are leaving a website after viewing only one page. This is a negative user experience metrics and a higher rate signals that your website is not valuable for the target audiences.
A professional creating a website design in Melbourne can pinpoint various issues behind this problem. This can happen when your website has too lengthy content, complex menus, slow speed, or too many ads.
Why Does it Matters?
Your designer should let you know about these factors so that you can plan a different web design strategy. And, in some cases, it allows you to collaborate with the designers to work on different budgets or even extend the budget.
3. Average Session Duration
Average session duration is the time users spend on the site during a single visit. A longer session duration typically means users are engaging with your website in some ways or the other and finding the written content valuable and trustworthy.
A professional website design agency in Melbourne can track if the users are finding the information easily. To the extent, they can analyse if the users are spending too much time but are still not converting, user experience can be an issue. Conversely, they can determine that your site is not meeting the user intent if the visitors are leaving in very short sessions.
Why Does it Matters?
Knowing the average session duration can help you to discover opportunities to make your website more intuitive. As a result, you can solely focus on the content that needs improvement and the layout that needs more reworks.
4. Click-Through Rate (CTR)
A professional website design agency in Melbourne also considers click-through-rates when monitoring your site. A click through rate is a metric that compares the number of times users click on a link or call-to-action to the number of times they view it. This metric is directly related to how well the call to action buttons on your website are.
Why Does it Matters?
If the users are not finding the CTAs helpful or relevant, your website will never be encouraging enough for them. A designer should tell you the compelling reasons as to what is going wrong. Whether it is an incorrect CTA placement, complex colours, vague CTAs, or poor design, knowing the factors help you to change the marketing strategy in a more powerful way.
5. Conversion Rate
Conversion rate measures the percentage of users who are successfully converting into a customer or subscriber. A professional website design agency in Melbourne can indicate if the website can guide users to become a customer.
Why Does it Matters?
A low conversion rate suggests that a website might have unclear instructions, CTAs in poor locations, or frustrating user flows. A website designer, besides optimising the website, should tell you what other changes need to be taken before considering any changes.
Final Words
Coming to an end, designing a website is not an end in itself. Monitoring and tracking the website is also crucial but it is not only the work of a web designer. As a business owner, understanding the areas of improvements and weaknesses helps you redesign a different marketing plan or hire a specialist for a specific task.
If you are considering a different website design in Melbourne, measure if they understand the above metrics.